An endearing quality of the human species is our quest to constantly improve. To help us in this quest, we have tried a variety of methods; subliminal messaging is just one of them.
First popularized by the advertising industry, this method has fallen in disfavor in the advertising world. Trying to sell a product by appealing to the subconscious levels of the mind has become very unpopular these days. However, in the area of self-help and personal development, it is an ever widening field that is fast gaining a wide following. Subliminal messaging products include CDs, MP3s, computer software, tapes, and self-help books and other literature. The topics include personal finance and wealth, health and well-being, and various life skills.
Examples of the self-help issues being tackled are:
• Losing weight
• Fighting stress
• Attracting success and prosperity
• Getting rid of addictions and phobias
• Building confidence and self esteem
• Building a successful relationship
How does it work?
It is said that people are more susceptible to suggestive stimuli at an unconscious or a subconscious level. In this method, short but significant texts or images are flashed in split-second moments onscreen. Auditory messages of a positive nature are concealed in tapes and CDs. In advertising, hidden images were imbedded in posters and other print advertisements. These visual and auditory hints are indistinguishable by the conscious brain. However, the subconscious brain evidently has no trouble seeing or hearing and assimilating these subliminal messaging signals.