Tag Archives: online

How to Structure a Follow Up Email Series

Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don’t let that keep you from your share of the profits! Print and follow these instructions; you’ll soon be following up with finesse.

(Examples in this article use the fictional product “Green Garden Lawn Fertilizer”. Any similarity to actual products is unintended and coincidental.)

Message 1 – Big Benefits:

Many of the sales resulting from your follow up series will come after the very first message. Keep this message short. Just take 500 or so words to flesh out a handful of your biggest benefits. For example, part of the Green Garden Lawn Fertilizer company’s first message might read:

“A Lush Lawn:
Green Garden Fertilizer will give you a lush lawn in just 2 weeks! Density will increase up to 50%…”

“No More Brown:
Watch your lawn become 3-5 shades greener with regular treatments”

Message 2 – Establish a Need:

Use your second message to explain why your product is necessary. First, lay out the situation leading to a need for your product. Then, show that your product will meet that need. For instance:

“Lawns across the country are looking dull. Homeowners water and mow to no avail. But, not those who use Green Garden Fertilizer! They’ve created lush, beautiful lawns”

Message 3 – Tool Talk:

In your third message, show the lead how he will go about actually using your product. Detail any tools or supporting material that you offer. In the case of our fictional Green Garden Fertilizer, part of this message might read:

“This treatment is a cinch: Simply attach the included diffuser to the end of your garden hose, creating a sprinkler. Run the sprinkler for 15 minutes each week. You will see an improvement after just one treatment!”

Message 4 – The Wildcard:

Customize message four for your unique product. Try one of these ideas:

* Have a customer case study? This is a great place for it.

* Selling complimentary products? Detail one of them here.

* Selling a real-world product? Explain shipping / tracking now.

* Have a bricks and mortar office? Invite the prospect to visit. Include directions.

* Are you personally a visible part of your brand? Include your bio here.

Message 5 – Questions? Comments?:

Your lead may be waiting to purchase until you explain one particular thing. By asking outright, you can speed the sales cycle to a close.

Start the fifth message by asking your prospect if he has any questions. Give him several ways to reach you, and include your hours of operation and time zone.

Take the rest of the fifth message to answer some of the questions your prospects ask most often.

For instance:

“Are you excited about the lush lawn you’ll have with Green Garden Fertilizer? I hope so! Let me go over some questions our customers have asked in the past”

Message 6 – Testimonials:

With your sixth message, show off your satisfied customers. Choose several of your best testimonials, and list them here. Look for quotes from customers who are obviously excited about your product, but that still sound believable. For instance, choose:

“I’m thrilled with my Green Garden Fertilizer! Just two weeks, and my lawn looks better than it has in years.”

Instead of:

“Green Garden Fertilizer is miraculous! It turned my back lot into a rolling meadow in days – and that lot is PAVED!”

(The testimonials in this article are made up examples. All of your testimonials, however, must be real. Fabricating testimonials is illegal.)

Message 7 – Last Chance:

Your final message serves as one last reminder of your product.Briefly reiterate its most impressive features. Then, throw in a few testimonials or a very short case study. Round out this message with your contact information. Our example product’s final message might read:

“Over the past several weeks, you’ve heard about how Green Garden Fertilizer can turn your lawn around. Customer Dusty Dan tried it, and he says, ‘My lawn has never looked better…’”

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Is it Possible That An Average Joe Earn Money Online at Home?

It has never been thought before the popularity of internet technology that money could be made from the comfort of home. But now it is true that you can earn a handsome amount of money for improving the lifestyle, or other needs by merely spending few hours at home with the computer attached with internet.

There are various genuine ways to earn money from the comfort of the home. And the most surprising is that you don’t have to invest any penny to start the job or a business from home. Telework is the booming industry, and is of future outlook. Telecommuting, e-commuting, e-work, telework, working from home (WFH), or working at home (WAH) is a work arrangement in which employees enjoys flexibility in working location and hours is a telwork. If you are determined and hard working individual then you can earn a lot from telework jobs.

A teleworking in simple word is assisting or helping another person to get the desired result by comfort of your home. It is as same as the office work but more flexible and specifically depends on you. If you are good in any of such skills, sales and marketing, programming/coding, writing, Photoshop expert, troubleshooting computers, or any other technical help that you can provide, etc. the you certainly can make good amount of money by just devoting few hours.

Market place on an internet is full of jobs that require above skills. All you need is to find a good platform to start with and by the expert skills you can make money. Following is the few telework jobs a person can do from home if holds the expertise.

Virtual Assistant, Affiliate Marketing, Ebay Sellers, Web Developers, designiners, Software Programmers, Article writers, re-writers, Academic /creative/Report writer, Photoshop artists, logo makers, AutoCAD experts, and so on.

These are the popular examples of jobs that are available for every individual. Also, telework is a future of business and jobs from home. It’s in a beginning phase and will take a big shape in years to come. With the hard working, determination and devotion, every person can make money for their better life.